Monday, June 8, 2015

Preliminary view of top 10 national app markets

This is an early glimpse into a larger analysis of app developers and the global app economy. The idea is to paint a picture of where value creation and capture are occurring in the major app markets (Apple and Google). This chart looks at the top 10 national markets (in terms of revenue), and shows where developers from each country "export" their apps to the other top national markets.  The data represents the top-grossing and top-downloaded apps in the iOS and Android app stores in March 2014.

The data show that U.S. developers are able to export into almost all the top 10 markets successfully. The East Asian countries have just as many developers, but they tend to stay in their domestic markets, exporting much less globally. 




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